Ghirardelli launched the Dubai Style Chocolate Strawberry Bliss on 13 May 2026 — a limited-time summer dessert built on fresh-sliced strawberries, the brand’s handmade hot fudge, signature pistachio butter, kataifi (shredded sweet phyllo dough), white chocolate, sea salt, whipped cream, and barista chips. It is available now at Ghirardelli Chocolate & Ice Cream Shops across the United States, while supplies last.
Ghirardelli Dubai Style Chocolate Strawberry Bliss
The Strawberry Bliss is a fruit-forward reinvention of Ghirardelli’s viral Dubai Style Chocolate Sundae — the dessert that sold out within hours of its nationwide debut in 2025 and earned its own dedicated chocolate line.
7
Flavour layers
7
US cities confirmed
174
Years Ghirardelli has made chocolate
Limited
Time only — while supplies last
Where the original sundae layers vanilla ice cream with hot fudge, pistachio butter, kataifi, caramel drizzle, whipped cream, and a Ghirardelli Milk Chocolate Caramel Square, the Strawberry Bliss swaps the ice cream base for fresh-sliced strawberries — making it lighter, fruitier, and firmly summer-ready.
🍓 INGREDIENT BREAKDOWN — CLICK EACH LAYER
What Inspired the Dubai Strawberry Bliss?
The Strawberry Bliss has two direct ancestors. The first is Ghirardelli’s own Dubai Style Chocolate Sundae — which launched in spring 2025 as an ultra-limited offer before going nationwide and promptly selling out within hours.
ORIGINAL — 2025
Dubai Style Chocolate Sundae
Vanilla ice cream · Hot fudge · Pistachio butter · Kataifi · Caramel drizzle · Whipped cream · Milk Chocolate Caramel Square
NEW — MAY 2026 · LIMITED TIME
Dubai Style Chocolate Strawberry Bliss
Fresh strawberries · Hot fudge · Pistachio butter · Kataifi · White chocolate & sea salt blend · Whipped cream · Barista chips
The second ancestor is the DIY Dubai Strawberry Cup — the viral 2024–2025 trend where home cooks stuffed fresh strawberries with pistachio-kataifi filling, mimicking the Dubai chocolate bar in fruit form. Ghirardelli took both inspirations and built a shop-made version around its own handmade hot fudge.
“Dubai Style Chocolate Strawberry Bliss adds a fresh contrast that is light and refreshing while complementing the richness of handmade hot fudge. It’s a perfect flavour pairing for the Summer season.”
— Lacey Zane, VP Restaurant & Retail, Ghirardelli Chocolate Company · 13 May 2026
Where Is the Ghirardelli Dubai Style Chocolate Strawberry Available?
The Strawberry Bliss is available now at Ghirardelli Chocolate & Ice Cream Shops across the United States — in-shop only, limited time, while supplies last.
| City | Location | Notes |
|---|---|---|
| San Francisco | Flagship | Original Ghirardelli Square |
| New York City | Chocolate & Ice Cream Shop | — |
| Chicago | Chocolate & Ice Cream Shop | — |
| Las Vegas | Chocolate & Ice Cream Shop | — |
| Los Angeles | Chocolate & Ice Cream Shop | — |
| Santa Barbara | Chocolate & Ice Cream Shop | — |
| Orlando | Disney Springs — Soda Fountain & Chocolate Shop | Walt Disney World |
Prices vary by location. To find the nearest participating shop, visit ghirardelli.com/our-stores or follow @Ghirardelli on social media for availability updates.
How Does the Dubai Chocolate Trend Connect to the UAE?
The phrase “Dubai Style” refers to a specific flavour profile — pistachio cream, kataifi pastry, and rich chocolate — that originates from the UAE’s dessert culture. Videos of the original Dubai chocolate bar went viral across TikTok and Instagram in 2023–2024, generating hundreds of millions of views and sparking a global trend.
🌿 WHAT IS KATAIFI?
Kataifi — also spelled kadayif — is shredded wheat phyllo dough: fine strands of sweet pastry that crisp up when toasted or baked. A staple of Middle Eastern and Turkish desserts (most famously knafeh), it is mixed with pistachio butter to create the crunchy, nutty filling that defines the Dubai chocolate trend. Smooth chocolate + creamy pistachio + crunchy kataifi = the texture profile the entire global craze is built on.
Dubai’s dessert scene blends Arabic sweets traditions — knafeh, pistachio confectionery, semolina pastries — with global luxury chocolate craftsmanship. That combination is what made it exportable at scale.
Ghirardelli — NEW
Strawberry Bliss
The fruit-forward summer 2026 entry
Ghirardelli Dubai Style Chocolate: The Full Range
The Strawberry Bliss is the third product in a Dubai Style range Ghirardelli has built deliberately over the past year — each launch bigger than the last.
SPRING 2025
Dubai Style Chocolate Sundae
Vanilla ice cream base · Regular & Mini sizes · In-shop only
Sold out within hours of debut nationwide
OCTOBER 2025
Dubai Style Chocolate Candies
Milk chocolate shell · Pistachio + kataifi filling · 4-oz bag USD 13.95
Retail & online — gift boxes available
MAY 2026 — NEW
Dubai Style Chocolate Strawberry Bliss
Fresh strawberry base · 7 layers · In-shop only
Limited time — while supplies last
Ghirardelli was founded in San Francisco in 1852 by Domingo Ghirardelli — one of the oldest chocolate companies in the United States — and controls its entire manufacturing process from cocoa bean sourcing to finished product. The Dubai chewy cookie recipe is another example of how UAE dessert creativity travels globally.
Is the Ghirardelli Dubai Style Strawberry Worth It?
The combination works on paper. Fresh strawberries and pistachio have a long history together in European and Middle Eastern desserts — pistachio shortcakes, pistachio-stuffed strawberries, strawberry-pistachio tarts. The tartness of a fresh strawberry cuts the richness of pistachio butter in the same way a sharp contrast cuts a dense sauce.
SWEET
Hot fudge · White chocolate · Whipped cream
TART
Fresh strawberries
SALTY
Sea salt blend
UMAMI / NUTTY
Pistachio butter
CRUNCH
Kataifi · Barista chips
Without ice cream as the base, the Bliss is a lighter eat than the Sundae — better suited to warm weather, which is exactly why Ghirardelli positioned it as the summer 2026 seasonal release. For anyone who found the original Sundae a touch heavy, this is the entry point.
⚠️ IT IS LIMITED TIME
Ghirardelli confirms the Strawberry Bliss is available while supplies last. The original Dubai Style Chocolate Sundae sold out within hours of its debut in 2025. If this is on your radar, do not wait — check ghirardelli.com/our-stores for your nearest location now.
Frequently Asked Questions
What is the Ghirardelli Dubai Style Chocolate Strawberry Bliss?
The Ghirardelli Dubai Style Chocolate Strawberry Bliss is a limited-time summer dessert launched on 13 May 2026 at Ghirardelli Chocolate & Ice Cream Shops across the United States. It features fresh-sliced strawberries layered with Ghirardelli’s handmade hot fudge, signature pistachio butter, kataifi (shredded sweet phyllo dough), white chocolate and sea salt blend, finished with whipped cream and barista chips. It is a fruit-forward variation on the brand’s viral Dubai Style Chocolate Sundae, which first debuted in 2025.
Where can I get the Ghirardelli Dubai Style Chocolate Strawberry Bliss?
The Strawberry Bliss is available at Ghirardelli Chocolate & Ice Cream Shops across the United States, including locations in San Francisco, New York City, Chicago, Las Vegas, Los Angeles, Santa Barbara, and Orlando — including Disney Springs at Walt Disney World. It is available while supplies last. Use ghirardelli.com/our-stores to find your nearest participating shop. Prices vary by location.
How is the Strawberry Bliss different from the original Dubai Style Chocolate Sundae?
The original Ghirardelli Dubai Style Chocolate Sundae uses vanilla ice cream as its base, plus handmade hot fudge, pistachio butter, kataifi, whipped cream, caramel drizzle, and a Ghirardelli Milk Chocolate Caramel Square. The Strawberry Bliss replaces the ice cream and caramel with fresh-sliced strawberries and a white chocolate and sea salt blend, swapping the Milk Chocolate Caramel Square for barista chips. The result is lighter and more fruit-forward, positioned as the summer seasonal variation.
What is kataifi and why is it in Dubai-style chocolate desserts?
Kataifi — also spelled kadayif — is shredded wheat phyllo dough. It is a staple ingredient in Middle Eastern and Turkish desserts, most famously used in knafeh. In Dubai-style chocolate, kataifi is combined with pistachio butter to create a crunchy, nutty filling. The texture contrast between crispy kataifi strands and smooth chocolate or cream is the defining sensory signature of the Dubai chocolate trend that went globally viral in 2023–2024.
Is the Ghirardelli Dubai Style Chocolate Strawberry Bliss available online or in supermarkets?
No. The Strawberry Bliss is an in-shop exclusive, available only at Ghirardelli Chocolate & Ice Cream Shops. It is not available online, through delivery, or at retail supermarkets. The original Dubai Style Chocolate Sundae is also in-shop only. However, Ghirardelli’s Dubai Style Chocolate Candies — the bite-sized milk chocolate versions — are available online at ghirardelli.com and at major US retailers.
How long is the Ghirardelli Dubai Style Chocolate Strawberry available?
Ghirardelli confirms the Strawberry Bliss is a limited-time offer available while supplies last. No end date has been given, but the brand’s history with the Dubai Style range indicates these products sell fast — the original Dubai Style Chocolate Sundae sold out within hours of its nationwide debut in 2025. Ghirardelli advises checking ghirardelli.com/our-stores for current availability and following @Ghirardelli on social media for updates.
What is the Dubai chocolate trend and where did it start?
The Dubai chocolate trend started with a pistachio-kataifi filled chocolate bar that went viral across TikTok and Instagram in 2023–2024. The filling — pistachio butter mixed with toasted kataifi strands inside a chocolate shell — originates from Dubai’s dessert culture, which blends Arabic sweets traditions (knafeh, pistachio confectionery) with global luxury chocolate. The trend generated hundreds of millions of social media views and sparked a wave of branded versions from McDonald’s, Lindt, Crumbl, Pringles, and Ghirardelli.
What other Dubai-style chocolate products has Ghirardelli released?
Ghirardelli has released three Dubai-style products to date. The Dubai Style Chocolate Sundae (spring 2025) is a vanilla ice cream sundae with hot fudge, pistachio butter, kataifi, caramel drizzle, and a Milk Chocolate Caramel Square — available in regular and mini sizes. The Dubai Style Chocolate Candies (October 2025) are individually-wrapped milk chocolate bites with pistachio and kataifi filling, sold in 4-oz bags at USD 13.95 and in larger gift bundles. The Dubai Style Chocolate Strawberry Bliss (May 2026) is the newest addition.
Last updated: 15 May 2026. Source: Ghirardelli Chocolate Company press release, 13 May 2026 (prnewswire.com).
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