Advertise
Most of this site’s readers arrive from a search: what a visa costs, whether school is open, what the fees are on a purchase. They are deciding something. That is a useful moment to be in front of them — and a poor one to interrupt.
Editorial formats
Every one of these is written by an editor, marked as paid at the top of the page, and stays on the site. You see the piece before it runs.
Founder profile
Your story, from the first licence to where the company is now.
An editor interviews you, writes it, and you see it before anyone else does.
- 1,500 words, written by an editor
- Portrait photoshoot
- In the Friday email
Brand story
A launch, a milestone or the numbers behind a big move.
For the moment when something actually happened and the press release will not carry it.
- Written with our editors
- Clearly marked as partner content
- Stays on the site
Launch and event coverage
An opening, a launch or an event, covered properly.
Someone in the room with a camera, and a piece published while it is still news.
- Photographer on the day
- Write-up the same week
- Listed in What’s On
The Friday Edit
What we don’t do
- We do not sell links in ordinary articles.
- We do not remove or edit published editorial in exchange for a booking.
- We do not write a review that promises its own conclusion.
- Paid placements are marked as paid and are excluded from “best of” lists.
Paid features are labelled as paid, every time, at the top of the page. We write them ourselves and you see the piece before it runs — but we do not sell approval of the final wording, and we do not remove published work.
Tell us what you are trying to do
Common questions
How much does it cost?
Price depends on scope, so there is no rate card to quote from. Tell us what you have in mind — the format, the timing, and what you are trying to achieve — and we come back with a number. There is no charge for asking and no obligation attached to the answer.
Is paid content marked as paid?
Yes, every time, at the top of the page. It is also excluded from “best of” lists and round-ups. That is not negotiable, and it is the reason the rest of the site is worth advertising in.
Do I get to approve the article before it runs?
You see the piece before anyone else does and you can correct anything factual — a date, a figure, a title, a spelling. What you cannot buy is approval of the final wording or a promised conclusion. An editor writes it.
How long does it take?
A founder profile or brand story usually runs two to three weeks from the first conversation: an interview, a draft, your read-through, then publication. Event coverage is faster by necessity — a photographer on the day and the write-up the same week.
Does the piece stay on the site?
Yes. Paid features are published like any other article and stay up. We do not take published work down, and we do not quietly edit or remove editorial in exchange for a booking.
Who reads the site?
People deciding something in Dubai — what a visa costs, whether school is open, what the fees are on a purchase. Most arrive from a search rather than a feed, which means they are looking for the answer rather than scrolling past it. The current figures are at the top of this page.
Can I buy a link in an existing article?
No. We do not sell links in ordinary editorial, and we do not add them afterwards. If that is what you are after, this is not the site for it.
What is the Friday Edit placement?
One placement per email, above the fold, sold by the week. A single slot rather than a grid, so there is no second advertiser competing with you in the same send. Enquire for current availability.