ATM Dubai 2026 Registration: How to register for Arabian Travel Market Explained
If you have been waiting for ATM Dubai 2026 registration to sort itself out, this is the week it stops waiting for you. Arabian Travel Market 2026 has moved out of its usual May slot and will now open on 14 September at Dubai World Trade Centre, the free window has already shut, and the
If you have been waiting for ATM Dubai 2026 registration to sort itself out, this is the week it stops waiting for you. Arabian Travel Market 2026 has moved out of its usual May slot and will now open on 14 September at Dubai World Trade Centre, the free window has already shut, and the price will step up again the morning the doors open. Below you will find every ATM 2026 registration link, what each pass costs, who qualifies for which one, and how your badge will actually reach you before you fly.
Quick answer: how to register for ATM Dubai 2026
Arabian Travel Market 2026 will run from 14 to 17 September 2026 at Dubai World Trade Centre. Registration is open right now on the official portal. Free registration closed on 30 August, so a fee of $105 (inc. VAT) applies until 13 September and $135 (inc. VAT) will be charged on site from 14 September. Choose your category, complete the form with a business email address, pay, then print the badge that will be emailed to you — there will be no badge printing at the venue. Register directly: Visitor registration · Buyer application · Media registration · All other categories Already registered before the dates changed? Your registration still stands — check it at the existing registration login.
ATM Dubai 2026 Registration
Status
Registration for ATM Dubai 2026 is OPEN. Online registration costs $105 until 13 September — after that it becomes $135 on the door.
Arabian Travel Market 2026 registration is handled entirely online through the official ATM registration portal operated by RX, the event’s organiser.
There is one portal, and the category you pick at the start determines your price, your badge type and the parts of the show you will be able to walk into. Rather than making you hunt for the right form, here is every route, with its direct link.
Register for ATM Dubai 2026
| If you are a… | Use this registration route | Cost this week |
|---|---|---|
| Travel trade professional, agent, operator, supplier | ATM 2026 visitor registration → | $105 |
| Senior buyer with a purchasing budget | ATM 2026 buyer application → | $105 |
| Journalist, editor, photographer, broadcaster, blogger | ATM 2026 media registration → | No fee, subject to approval |
| Staff on a contracted stand | ATM Exhibitor Hub → | Covered by the stand contract |
| Company that wants to exhibit | Exhibitor enquiry form → | On application |
| Student, government official, guest or public visitor | Portal home — pick your category → | Varies by category |
| Already registered and want to check or edit it | Existing registration login → | — |
After you register:
- Badges are print-at-home only. Your badge will arrive by email in the days before the show. You will need to print it and carry it with you, because Dubai World Trade Centre will not print one for you at the entrance.
Arabian Travel Market 2026 Registration Dates and Deadlines
Registration for ATM Dubai 2026 has run in three clearly priced phases. The first has closed, the second is running right now, and the third will begin the morning the show opens. The visual below shows where the calendar currently sits.
| Deadline | What it governs |
|---|---|
| 30 August 2026 | Last day of free online registration |
| 31 Aug – 13 Sept 2026 | Paid online registration at $105 inc. VAT |
| 13 September 2026 | Final day to register before the on-site price applies |
| 14–17 September 2026 | On-site registration at $135 inc. VAT |
| Days before the show | Badge emailed to registered attendees — print before travelling |
If you registered back in the spring for the original May dates, nothing has been lost. RX has confirmed that existing registrations carry over to the September dates automatically, and those attendees will not be asked to pay again or to resubmit anything.
ATM Dubai 2026 Registration Fees and Charges
ATM has historically been free to attend for qualified trade visitors who register early, and the 2026 edition followed that pattern until the end of August. What is charged now is a late registration fee rather than a ticket price in the conventional sense — the show has not become a paid event, it has simply closed its complimentary window. The table below sets out what each type of attendee will actually pay this week.
| Attendee type | Fee if you register 31 Aug – 13 Sept | Fee if you register on site 14–17 Sept | Notes |
|---|---|---|---|
| Trade visitor | $105 inc. VAT | $135 inc. VAT | The standard route for agents, operators, suppliers and consultants |
| Buyers’ Club applicant | $105 inc. VAT | $135 inc. VAT | Applied for inside the visitor form; status is granted on qualification |
| Hosted buyer | No visitor fee | No visitor fee | By invitation and application only; the programme is curated by RX |
| Accredited media | No visitor fee | No visitor fee | Subject to approval; PR and media sales staff do not qualify |
| Exhibitor staff | Covered by the stand contract | Covered by the stand contract | Registered through the Exhibitor Hub, not the public form |
| Student (group) | Via institution | Not accepted individually | Must be submitted as a group by the college or university |
| Government official | Dedicated category | Dedicated category | Separate registration path on the portal |
| Guest | By invitation code | By invitation code | Codes are issued by exhibitors, sponsors and partners |
Worth knowing:
If an exhibitor, sponsor or partner has sent you an invitation code, enter it on the registration form before you reach the payment step. A valid code can remove the $105 charge entirely. Codes circulate freely in the weeks before ATM — it is always worth asking a supplier you already work with whether they have any left.
Arabian Travel Market 2026 Registration Types Compared
The registration portal will present nine distinct pathways.
Choosing the wrong one is the single most common reason an ATM registration gets rejected or delayed, because each category carries its own eligibility test and the organiser does check.
Use the decision flow below to land on the right one first time.
| Registration type | Who it is for | Key requirement |
|---|---|---|
| Visitor registration | Any travel and tourism professional attending to source, network or learn | A valid business email address and company details |
| Visitor & buyer application | Senior decision-makers who want Buyers’ Club status alongside entry | Demonstrable direct purchasing responsibility |
| Media registration | Publishers, editors, journalists, photographers, broadcasters, bloggers | Editorial credentials; PR and ad sales excluded |
| Exhibitor registration | Staff working on a contracted stand | Access to the Exhibitor Hub login |
| Public visitor registration | Members of the public attending the consumer-facing elements | Aged 18 or over; access is more limited than a trade badge |
| Student registration | Tourism and hospitality students visiting with their college | Submitted as a group by the institution, not individually |
| Guest registration | People invited by an exhibitor, sponsor or official partner | A valid invitation code |
| Government official registration | Tourism boards, ministries, civil aviation and regulatory bodies | Official government email and role verification |
| Speed networking | Attendees who want structured, timed introductions on the floor | Added to an existing registration; places are limited |
How to Complete Your ATM Dubai 2026 Registration Step by Step
The form of Arabian Travel Market itself will take most people between five and eight minutes. Have your company website address and a business mobile number to hand before you start, because the portal will ask for both and will not always let you skip them.
Step 1: Open the official Arabian Travel Market 2026 registration portal
Registration runs on the official portal at register-atm.wtm.com. Nothing else is official. Third-party sites selling ATM passes are not the organiser, and a badge bought elsewhere will not be recognised at the door. If you want to read the terms first, they sit on the ATM tickets page.
Step 2: Pick the correct ATM 2026 registration category
Select from the nine routes listed above. The portal will flag you automatically if the details you enter suggest you belong in a different category — for example, if your job title looks editorial, it will prompt you towards media accreditation. Straight to the form you need: visitor, buyer, media, or every other category.
Step 3: Complete your personal and company details
You will be asked for your business email address, title, first and last name, job title, nationality, age range, company name, company website, country, PO box, physical address, town or city, postal code and business mobile number. Use the company email rather than a personal one — free webmail addresses slow down verification and can trigger a manual review.
Step 4: Enter any invitation code, then pay
Apply the invitation code before the payment screen. If no code applies, the $105 charge inclusive of VAT will be taken by card. You will also be asked to set your communication preferences and decide whether your details may be shared with sponsors and exhibitors.
Step 5: Watch for the badge email and print it
Badges will be emailed in the days immediately before 14 September. Print yours on plain A4 and bring it with you. If it has not landed by the weekend before the show, check your junk folder first, then use the existing registration login to confirm your details, and finally contact ATM customer services, who will resend it.
Arabian Travel Market 2026 Registration for Buyers and Hosted Buyers
If you sign contracts rather than recommend them, registering as a plain visitor will undersell your trip. ATM operates two tiers above the standard badge, and both will change how exhibitors treat your diary during show week.
The ATM Buyers’ Club
The Buyers’ Club is an invitation-quality community for senior travel industry decision-makers who hold direct purchasing responsibility. You apply through the ATM 2026 buyer application form, and the full criteria sit on the official ATM buyers page. Qualifying sectors are:
- Leisure travel and accommodation
- Luxury and ultra-luxury travel
- Business events (MICE) and corporate travel
- Airlines and travel technology
Approved Buyers’ Club members will get a dedicated lounge on the show floor for private meetings, access to the ATM meet platform for scheduling appointments with exhibitors in advance, curated introductions to senior counterparts, and entry to the seminar and networking programme.
The ATM Hosted Buyer Programme
The hosted buyer programme sits a tier higher again. Successful applicants will receive a tailored four-day schedule of curated meetings, networking and insight sessions, plus access to the dedicated Hosted Buyer Zone. Places are limited, applications are assessed on seniority and buying power, and the programme is managed directly by the RX team rather than through the open registration form. For 2026, hosted buyer enquiries are handled by Neslihan Gundes at neslihan.gundes@rxglobal.com.
Realistic expectation for this week:
Hosted buyer places for ATM 2026 will almost certainly be allocated by now, four days out from the show. If you qualify on paper, the sensible move is to submit the ATM 2026 buyer application this week, attend, and use the show itself to get onto the 2027 hosted list early.
ATM Dubai 2026 Media Registration Rules and Link
Media accreditation for Arabian Travel Market 2026 is applied for through the dedicated ATM 2026 media registration form, and it is genuinely restricted. The organiser will grant media badges only to publishers, editors, journalists, photographers, broadcasters and bloggers.
| Eligible for a media badge | Must register as a visitor instead |
|---|---|
| Publishers and editors | Advertising and commercial staff |
| Staff and freelance journalists | PR agencies and in-house communications teams |
| Photographers and broadcasters | Media sales representatives |
| Bloggers publishing original editorial | Marketing agencies representing exhibitors |
Applying under the wrong heading is not a shortcut. Media applications are reviewed, and a rejected accreditation late in the week will leave you paying the on-site rate anyway. If you sit on the commercial side of a publication, use the standard visitor registration instead and save yourself the delay.
Arabian Travel Market 2026 Registration for Exhibitors and Stand Teams
Exhibitor registration does not run through the public form. If your company holds a stand contract for ATM 2026, your team’s badges will be issued through the ATM Exhibitor Hub, where the named contact on the contract can allocate passes to staff. Every member of the stand team still needs a unique email address, because badges are issued individually rather than to the company.
Companies that have not yet booked space for 2026 will need to go through the ATM exhibitor enquiry form — sponsorship runs through a separate enquiry form — or call the team on +44 20 8271 2158. With the show opening on 14 September, remaining availability at this stage will be limited to whatever late releases exist, and the practical route for most brands will be to attend as a visitor this year and book early for the next edition. The two dedicated exhibiting platforms worth knowing about are:
- ATM Travel Tech — the technology destination covering AI, connectivity, payments and emerging travel experiences. It was the fastest-growing part of the last edition, expanding more than 26 per cent year on year.
- IBTM@ATM — the co-located business events zone connecting the global MICE community with the Middle East’s meetings and mega-events sector, aimed at association planners, PCOs, corporate buyers and incentive agencies.
ATM Dubai 2026 Registration for Students, Government and Public Visitors
Three smaller registration routes catch people out every year, so they are worth spelling out.
- Students must be registered as a group by their college or university through the student registration category on the ATM 2026 portal. An individual student who submits a visitor registration will very likely have it rejected. Speak to your department’s industry liaison and ask them to submit the group.
- Government officials — tourism boards, ministries, aviation authorities and regulators — have their own category on the Arabian Travel Market 2026 registration portal. Use your official government email address so verification is straightforward.
- Public visitors have a dedicated registration route on the same portal for the consumer-facing parts of the event. Access is narrower than a trade badge, and the under-18 rule applies without exception.
- Guests holding an invitation code from an exhibitor, sponsor or partner should choose the guest category on the portal and enter the code before the payment step, which can remove the $105 charge entirely.
After Registration: Your Arabian Travel Market 2026 Badge and Entry Rules
Completing the form is only half of it. The rules below will decide whether you actually get through the doors on the morning of 14 September.
| Rule | What it means in practice |
|---|---|
| Badges are emailed, not collected | Your badge will be sent to the email address you registered with, shortly before the show |
| You must print before you arrive | There will be no printing facility at Dubai World Trade Centre |
| One email, one badge | Colleagues cannot share a registration; each person needs a unique address |
| Strictly over 18 | Children under 18 will not be admitted to the exhibition halls under any pass type |
| Business attire | The dress code will be enforced; pack comfortable shoes for the hall distances |
| Missing badge? Check spam first | If it is not there, customer services will resend it on request |
What Your Arabian Travel Market 2026 Registration Will Unlock
The 33rd edition will run under the theme “Travel 2040: Driving New Frontiers Through Innovation and Technology”, positioning itself as the gateway to global travel and tourism growth. A standard registered badge will get you into all of the following.
ATM Dubai 2026
Arabian Travel Market (ATM) 2026 is the biggest trade show of the month.
It brings together the people who decide where the world goes on holiday, in one building.
Registration is worth the $105 largely because of who else will be in the building. The figures below come from the last completed edition, and RX expects the September 2026 show to match or exceed them.
Where the growth came from
The last edition grew 16 per cent year on year overall, but that headline hides a far more interesting picture. Africa and Asia outpaced the Middle East itself, and travel technology grew faster than any other segment.
Who exhibits, and where visitors travel from
ATM is often assumed to be a regional show. It is not. Roughly four in five exhibiting companies come from outside the Middle East, and India is consistently the largest single international visitor market.
ATM Dubai 2026 Registration Mistakes to Avoid
The seven that cost people time and money every year
- Registering the whole team on one email. Each badge is tied to a unique address. The second registration will simply fail.
- Assuming you can print at the venue. You cannot. Print at home, and take a photo of the badge as a backup.
- Using a personal webmail address. It slows verification and can push your application into manual review.
- Applying for media accreditation from a PR or sales role. It will be declined, and you will lose days.
- Forgetting to enter the invitation code before the payment screen. Once you have paid, the code no longer helps.
- Registering individually as a student. It has to come from your institution as a group submission.
- Leaving the visa to the last week. Registration is instant; a visa is not.
Arabian Travel Market 2026 Registration Support and Key Contacts
| What you need | Where to go |
|---|---|
| General registration and badge problems | ATM customer service form, or +44 20 8271 2158 |
| Hosted buyer programme | Neslihan Gundes — neslihan.gundes@rxglobal.com |
| Exhibiting and sponsorship | Exhibitor enquiry and sponsorship forms |
| Stand design and build | Smartspace team — smartspace@reedexpo.co.uk |
| Accessibility at the venue | DWTC care team — care@dwtc.com |
| Taxi booking in Dubai | 04 208 0808, 24 hours |
| Hotel booking for show week | Official ATM accommodation page |
| Official rules in full | ATM FAQs and venue & travel page |
FAQs
Is ATM Dubai 2026 registration still open?
Yes. Registration for Arabian Travel Market 2026 is still open. The free registration window closed on 30 August 2026, so a fee of $105 (inc. VAT) applies from 31 August until 13 September 2026. From 14 to 17 September 2026 the charge rises to $135 (inc. VAT) and is taken on site at Dubai World Trade Centre.
How much does ATM Dubai 2026 registration cost?
ATM Dubai 2026 registration costs $105 (inc. VAT) if you register online between 31 August and 13 September 2026, or $135 (inc. VAT) if you register on site between 14 and 17 September 2026. Registration was free before 30 August 2026. Exhibitor staff, approved media, invited hosted buyers and confirmed guests are not charged the visitor fee.
What are the ATM Dubai 2026 dates?
Arabian Travel Market 2026 will run from Monday 14 September to Thursday 17 September 2026 at Dubai World Trade Centre. The show was originally scheduled for 4-7 May 2026 and was moved to September following consultation with exhibitors and industry partners.
Will my earlier ATM 2026 registration still be valid after the date change?
Yes. Registrations completed before the date change remain valid for 14-17 September 2026. No re-registration is needed and no further action is required from you. Your badge will be emailed to the same address you registered with.
Where do I collect my ATM Dubai 2026 badge?
There is no badge collection desk. Your badge will be emailed to you shortly before the show and you must print it at home or in your office and bring it with you. Printing is not available on site at Dubai World Trade Centre. If the email has not arrived, check your spam folder first, then contact ATM customer services.
Can I attend ATM Dubai 2026 if I am not a travel industry professional?
ATM is a trade event, so the main halls are aimed at travel and tourism professionals. A public visitor registration category does exist for parts of the show, and separate student, government official and guest categories are available. Anyone under the age of 18 will not be admitted to the exhibition halls under any registration type.
Do I need a visa to attend ATM Dubai 2026?
It depends on your nationality. Citizens of more than 50 countries receive visa-free entry or a free visa on arrival in the UAE, with validity typically ranging from 14 to 180 days. All other passport holders must arrange a UAE visa in advance through an airline, hotel, travel agency or UAE sponsor. Apply early, because September is a busy inbound month for Dubai.
Is there a dress code at ATM Dubai 2026?
Yes. Business attire is required in the exhibition halls at Dubai World Trade Centre. Comfortable shoes are strongly recommended, because the show floor spans several large halls and most attendees walk a considerable distance across four days.
How do I register as media for ATM Dubai 2026?
Media accreditation is applied for through the dedicated media pass form on the ATM registration portal. Media badges are restricted to publishers, editors, journalists, photographers, broadcasters and bloggers. Advertising staff, PR professionals and media sales representatives are not eligible and must register as visitors instead.
What is the difference between a visitor badge and the ATM Buyers’ Club at ATM Dubai 2026?
A visitor badge gives you entry to the halls and the conference sessions. The ATM Buyers’ Club is an additional status for senior decision-makers with direct purchasing responsibility, and it adds access to the Buyers’ Club Lounge, the ATM meet meeting-scheduling platform and curated introductions to exhibitors. You apply for it through the same visitor registration form.
Which metro station serves ATM Dubai 2026?
World Trade Centre station on the Dubai Metro Red Line sits directly beside Dubai World Trade Centre and connects to the venue on foot. It is the fastest and cheapest way to reach the show during peak hours, and you will need a Nol card, which is sold from vending machines at every station.
Can I register several colleagues on one ATM Dubai 2026 booking?
Every attendee needs their own registration and their own unique email address, because each badge is issued individually and emailed to the address used at sign-up. You cannot share one badge between colleagues, and duplicate email addresses will block the second registration from completing.
